U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent
Hispanic Internet Population Reaches Record Number in February 2009
RESTON, VA, April 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.
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Hispanic Online Audience Growing Faster than Total U.S. Internet Market
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U.S. Hispanics are Heavy Online Entertainment Consumers
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